Brand refresh : design idea 1
This direction brings a warmer, more expressive personality to Coventry Funeral Service, combining soft, distinctive typography with a flowing interpretation of the familiar dandelion symbol.
The gentle letterforms and organic detailing create a welcoming, approachable identity that feels personal and compassionate, while retaining the familiarity and reassurance of the established brand.
This direction brings a warmer, more expressive personality to Coventry Funeral Service, combining soft, distinctive typography with a flowing interpretation of the familiar dandelion symbol.
The gentle letterforms and organic detailing create a welcoming, approachable identity that feels personal and compassionate, while retaining the familiarity and reassurance of the established brand.
Foco Light
Foco combines warmth and approachability with a contemporary, professional feel. Its soft, rounded forms and distinctive letter shapes give the typography a gentle, human quality, avoiding the formality often associated with traditional funeral services.
The result is a typeface that feels compassionate, reassuring and accessible, while retaining the clarity and confidence expected from a trusted, council-owned service.
Deep teal
#346768
Periwinkle
#8489C3
Lavender
#D2D5EC
Soft sage
#D9E8E4
Warm ivory
#F4EFE7
Building on the established teal, this palette introduces soft lavender, periwinkle and gentle neutrals to create a warmer, more expressive identity. The combination feels welcoming and approachable, bringing a sense of compassion and personality to the brand.
These complementary colours offer greater flexibility across different applications, creating opportunities for warmth and expression while retaining the familiarity and reassurance of the existing identity.
The refreshed identity combines expressive typography, a familiar dandelion and a softer colour palette to create a warm, approachable and reassuring presence across print, digital and signage.
Foco Light
Foco combines warmth and approachability with a contemporary, professional feel. Its soft, rounded forms and distinctive letter shapes give the typography a gentle, human quality, avoiding the formality often associated with traditional funeral services.
The result is a typeface that feels compassionate, reassuring and accessible, while retaining the clarity and confidence expected from a trusted, council-owned service.
Building on the established teal, this palette introduces soft lavender, periwinkle and gentle neutrals to create a warmer, more expressive identity. The combination feels welcoming and approachable, bringing a sense of compassion and personality to the brand.
These complementary colours offer greater flexibility across different applications, creating opportunities for warmth and expression while retaining the familiarity and reassurance of the existing identity.
Warm ivory
#F4EFE7
Soft sage
#D9E8E4
Lavender
#D2D5EC
Periwinkle
#8489C3
Deep teal
#346768
