Brand refresh : design idea 1
This direction brings a confident, contemporary feel to Coventry Funeral Service, combining clean, distinctive typography with a more structured interpretation of the familiar dandelion symbol.
The dandelion incorporates subtle ‘C’ letterforms within its seeds, creating a meaningful connection to Coventry. This detail adds a distinctive character to the identity, while retaining the warmth and sensitivity associated with the service.
This direction brings a confident, contemporary feel to Coventry Funeral Service, combining clean, distinctive typography with a more structured interpretation of the familiar dandelion symbol.
The dandelion incorporates subtle ‘C’ letterforms within its seeds, creating a meaningful connection to Coventry. This detail adds a distinctive character to the identity, while retaining the warmth and sensitivity associated with the service.
Reddit Sans Light
Reddit Sans brings a clean, contemporary character to the identity. Its distinctive letterforms and balanced proportions create a confident, professional appearance while retaining a sense of warmth and approachability.
The simplicity of the typeface complements the more intricate dandelion symbol, creating a visual balance that feels modern and refined, while remaining clear, accessible and reassuring.
Deep teal
#346769
Warm Gold
#C7A05C
Midnight Blue
#293F57
Willow Mist
#B9C7BF
Soft Linen
#F5F0E5
This palette combines deep teal and midnight blue with a warm gold accent, creating a confident and refined identity. Softer willow mist and soft linen introduce warmth and balance, ensuring the overall appearance remains welcoming and approachable.
The combination of rich colours and gentle neutrals provides flexibility across different applications, bringing a sense of quality, trust and reassurance while maintaining the familiar character of the brand.
Contemporary typography, a distinctive dandelion incorporating the letter ‘C’, and a rich colour palette create a confident, refined identity that communicates trust and professionalism across different applications.
Reddit Sans Light
Reddit Sans brings a clean, contemporary character to the identity. Its distinctive letterforms and balanced proportions create a confident, professional appearance while retaining a sense of warmth and approachability.
The simplicity of the typeface complements the more intricate dandelion symbol, creating a visual balance that feels modern and refined, while remaining clear, accessible and reassuring.
This palette combines deep teal and midnight blue with a warm gold accent, creating a confident and refined identity. Softer willow mist and soft linen introduce warmth and balance, ensuring the overall appearance remains welcoming and approachable.
The combination of rich colours and gentle neutrals provides flexibility across different applications, bringing a sense of quality, trust and reassurance while maintaining the familiar character of the brand.
Soft Linen
#F5F0E5
Willow Mist
#B9C7BF
Midnight Blue
#293F57
Warm Gold
#C7A05C
Deep teal
#346769
