Brand refresh : design idea 1
The refreshed identity builds on the established Coventry Funeral Service brand, retaining the familiar dandelion symbol while refining its form and introducing a more contemporary typographic style.
These subtle changes preserve the character and recognition of the original identity, while giving it a clearer, more confident and consistent appearance
Foco Light
Foco combines warmth and approachability with a contemporary, professional feel. Its soft, rounded forms and distinctive letter shapes give the typography a gentle, human quality, avoiding the formality often associated with traditional funeral services.
The result is a typeface that feels compassionate, reassuring and accessible, while retaining the clarity and confidence expected from a trusted, council-owned service.
The existing colour palette has been carefully expanded, introducing complementary tones that bring greater warmth, balance and flexibility to the identity.
The additional colours work alongside the established palette, creating more opportunities for expression across different applications while maintaining the familiar character of the brand
Warm ivory
#F4EFE7
Soft sage
#D9E8E4
Lavender
#D2D5EC
Periwinkle
#8489C3
Deep teal
#346768
