This direction takes a fresh approach to the Coventry Funeral Service identity, combining distinctive, contemporary typography with a delicate interpretation of the familiar dandelion symbol.
The contrast between the structured lettering and the organic dandelion creates a balanced identity that feels modern and confident, while retaining the warmth and sensitivity associated with the service.
Niramit Light
Niramit Light brings a distinctive, contemporary character to the identity. Its elegant proportions and individual letterforms create a refined appearance, offering a fresh alternative to more traditional funeral service typography.
The simplicity of the typeface allows the dandelion to provide a softer, more expressive contrast, creating an identity that feels calm, considered and approachable without losing its professional character.
Brand refresh : design idea 1
This direction takes a fresh approach to the Coventry Funeral Service identity, combining distinctive, contemporary typography with a delicate interpretation of the familiar dandelion symbol.
The contrast between the structured lettering and the organic dandelion creates a balanced identity that feels modern and confident, while retaining the warmth and sensitivity associated with the service.
Niramit Light
Niramit Light brings a distinctive, contemporary character to the identity. Its elegant proportions and individual letterforms create a refined appearance, offering a fresh alternative to more traditional funeral service typography.
The simplicity of the typeface allows the dandelion to provide a softer, more expressive contrast, creating an identity that feels calm, considered and approachable without losing its professional character.
This palette combines soft teal with fresh turquoise and pale aqua, creating a calm, contemporary identity. Warm pebble and oat tones soften the cooler colours, bringing a gentle balance that feels natural, welcoming and reassuring.
The combination of fresh colours and subtle neutrals creates a light, versatile palette, giving the brand a clear and consistent presence while retaining a connection to its established identity.
Pale Oat
#F5F0E7
Warm Pebble
#D8D0C2
Pale Aqua
#C3D8DF
Turquoise
#7BCBC7
Soft teal
#587E75
Soft teal
#587E75
Turquoise
#7BCBC7
Pale Aqua
#C3D8DF
Warm Pebble
#D8D0C2
Pale Oat
#F5F0E7
This palette combines soft teal with fresh turquoise and pale aqua, creating a calm, contemporary identity. Warm pebble and oat tones soften the cooler colours, bringing a gentle balance that feels natural, welcoming and reassuring.
The combination of fresh colours and subtle neutrals creates a light, versatile palette, giving the brand a clear and consistent presence while retaining a connection to its established identity.
Distinctive typography, a delicate dandelion and a fresh colour palette come together to create a calm, contemporary identity that feels welcoming and consistent across different applications.
